Selecting a Commercial Digital Photography Studio – Which one is best for me? Are you planning to hire a commercial photography service? here are some pointers that will help you save money and get the best quality output for your job.
Do a search for commercial digital photography, and even localizing it for your area, there will be a large number of responses. And, in today’s internet world, it’s not absolutely necessary for the commercial digital photographer to be local. That only broadens the scope of what’s available to you and increases the difficulty of making a decision.
So, how do you choose? Look first at what you need and it will be much easier. Also have a good idea of your budget. One commercial digital photography studio can vary widely in price from another. Establishing your budget criteria up front will help you make a clear decision.
If you are clear about what you want and need, and can clearly communicate that, it will be much easier to see which commercial digital photography studio is a fit. Are you looking for action shots for your web site or brochure, product shots for a catalogue, actor head shots, corporate professional headshots, corporate photography Melbourne or a family portrait? What about CD or DVD production? Make a clear list of what your want so you’ll have it when you talk to the commercial photography studio.
The next thing to look for is style. Every commercial digital photography studio has its own style. Spend some time with their portfolios. Every commercial photography studio should have an on-line portfolio and then if you want to see more, they can probably send it to you via email. Examine what they’ve done for their clients. When you find two or three commercial digital photography studios that you like, now it’s time to interview them. Yes, interview them. You are the one doing the hiring and you have the right to ask as many questions as you want.
Knowing what you are looking for is essential to the selection of a commercial digital photography studio. Here are some simple questions. You can rank the candidates on each of these on a 1 to 5 scale where 1 is “not at all” and 5 is “Yes, absolutely”.
Do they have access to all the services I need? You will want to make a list of the type of shots and the other services you will need and rate the commercial digital photography studio on each one.
Do they shoot mostly digital or film. In commercial work, film requires 2 extra steps, developing and scanning into the computer. Thus at the very least making it more expensive. It’s still the computer that will be the final “dark room”.
Does the style of their work meet my taste criteria?
Do they have experience with my product, service or industry?
Do I think I’ll enjoy working with them? (This may not seem as important until you’re in the middle of a project. Then it will be crucial.)
Will they give me references? IF they won’t, you don’t want them. And, yes, you need to call the references. At least if you care about how the commercial digital photography studio will service you and your needs.
Are the references happy with the work they received?
Okay, now you are armed and ready to choose from among the bounty of commercial digital photography studios.